Runway-Inspired Marine Layer Women Pullover Hoodie in Suede with Lace Inset

Runway-Inspired Marine Layer Women Pullover Hoodie in Suede with Lace Inset

A National Retail Chain approached us to develop a runway-inspired marine layer women pullover hoodie around a single idea: lace inset, executed in suede. The capsule was destined for Malaysia and needed runway-inspired finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Delivery missed the collection launch window
• Fabric hand feel changed between production runs
• Unit costs were too high for a boutique price point

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Suede was confirmed with lab dips and a hand-feel approval before grading.
3. The marine layer women pullover hoodie was prototyped on the fit model, then revised twice before pre-production.
4. Lace Inset was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 900 pieces delivered inside the 10-week window.
• Unit cost held within 2.0% of the approved quotation.
• The a National Retail Chain launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.