Elevated Marine Layer Women Pullover Hoodie in Velvet with Contrast Topstitching

Elevated Marine Layer Women Pullover Hoodie in Velvet with Contrast Topstitching

A Cruise Line approached us to develop a elevated marine layer women pullover hoodie around a single idea: contrast topstitching, executed in velvet. The capsule was destined for the Philippines and needed elevated finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• Decoration durability failed after two washes
• The previous factory could not hold consistency across sizes

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Velvet was confirmed with lab dips and a hand-feel approval before grading.
3. The marine layer women pullover hoodie was prototyped on the fit model, then revised twice before pre-production.
4. Contrast Topstitching was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 900 pieces delivered inside the 12-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a Cruise Line launched on schedule and reordered the same specification next season.

What we would repeat

Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?

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