Sculptural Men'S Camouflage Wetsuit in Sequined Knit with Raw-Edge Detailing

Sculptural Men'S Camouflage Wetsuit in Sequined Knit with Raw-Edge Detailing

A Shopify DTC Brand approached us to develop a sculptural men's camouflage wetsuit around a single idea: raw-edge detailing, executed in sequined knit. The capsule was destined for Sweden and needed sculptural finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• The sample did not match the runway reference
• The previous factory could not hold consistency across sizes
• Unit costs were too high for a boutique price point

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Sequined Knit was confirmed with lab dips and a hand-feel approval before grading.
3. The men's camouflage wetsuit was prototyped on the fit model, then revised twice before pre-production.
4. Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 600 pieces delivered inside the 10-week window.
• Unit cost held within 2.0% of the approved quotation.
• The a Shopify DTC Brand launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.