Romantic Men'S Straw Sun Hat in Ribbed Jersey with Hand-Finished Hem

Romantic Men'S Straw Sun Hat in Ribbed Jersey with Hand-Finished Hem

A Corporate Procurement Team approached us to develop a romantic men's straw sun hat around a single idea: hand-finished hem, executed in ribbed jersey. The capsule was destined for Belgium and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Decoration durability failed after two washes
• The sample did not match the runway reference
• Unit costs were too high for a boutique price point

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Ribbed Jersey was confirmed with lab dips and a hand-feel approval before grading.
3. The men's straw sun hat was prototyped on the fit model, then revised twice before pre-production.
4. Hand-Finished Hem was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 1,500 pieces delivered inside the 10-week window.
• Unit cost held within 3.0% of the approved quotation.
• The a Corporate Procurement Team launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.