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Runway-Inspired Mens Hunting Jackets in Velvet with Raw-Edge Detailing

Source:Mens Hunting Jackets / Time:2026-09-30

Runway-Inspired Mens Hunting Jackets in Velvet with Raw-Edge Detailing

A Mining Company approached us to develop a runway-inspired mens hunting jackets around a single idea: raw-edge detailing, executed in velvet. The capsule was destined for Thailand and needed runway-inspired finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

  • Decoration durability failed after two washes
  • Unit costs were too high for a boutique price point
  • Fabric hand feel changed between production runs

runway-inspired mens hunting jackets case study

What we specified

ProductRunway-Inspired Mens Hunting Jackets
Client typeA Mining Company
MarketThailand
Order volume1,500 pieces across 4 colourways
Base materialVelvet
Signature detailRaw-Edge Detailing
Size rangeCustom grading
Sampling rounds4
Delivery window10 weeks from PO to ex-factory
ComplianceBSCI

How it was built

  1. Reference garments and moodboards were translated into a measurement spec, not just photos.
  2. Velvet was confirmed with lab dips and a hand-feel approval before grading.
  3. The mens hunting jackets was prototyped on the fit model, then revised twice before pre-production.
  4. Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
  5. Bulk ran with in-line inspection; a photo report was shared before shipment.

runway-inspired mens hunting jackets production

Result

  • 1,500 pieces delivered inside the 10-week window.
  • Unit cost held within 1.5% of the approved quotation.
  • The a Mining Company launched on schedule and reordered the same specification next season.

What we would repeat

Lock the colour standard before grading; every downstream approval depends on it.

mens hunting jackets finished

Planning a similar capsule?

Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.

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