Chic Mens Hunting Jackets in Velvet with Asymmetric Closure
Chic Mens Hunting Jackets in Velvet with Asymmetric Closure
A Marathon Organizer approached us to develop a chic mens hunting jackets around a single idea: asymmetric closure, executed in velvet. The capsule was destined for Denmark and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Fabric hand feel changed between production runs
- The sample did not match the runway reference

What we specified
| Product | Chic Mens Hunting Jackets |
|---|---|
| Client type | A Marathon Organizer |
| Market | Denmark |
| Order volume | 1,500 pieces across 3 colourways |
| Base material | Velvet |
| Signature detail | Asymmetric Closure |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The mens hunting jackets was prototyped on the fit model, then revised twice before pre-production.
- Asymmetric Closure was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Marathon Organizer launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



