Sculptural Muslin Swaddle Blanket in boucle with Tonal Embroidery
Source:Muslin Swaddle Blanket /
Time:2026-09-30
Sculptural Muslin Swaddle Blanket in boucle with Tonal Embroidery
A Gym Chain approached us to develop a sculptural muslin swaddle blanket around a single idea: tonal embroidery, executed in boucle. The capsule was destined for Qatar and needed sculptural finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point
What we specified
| Product | Sculptural Muslin Swaddle Blanket |
|---|---|
| Client type | A Gym Chain |
| Market | Qatar |
| Order volume | 900 pieces across 5 colourways |
| Base material | boucle |
| Signature detail | Tonal Embroidery |
| Size range | XS-3XL |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- boucle was confirmed with lab dips and a hand-feel approval before grading.
- The muslin swaddle blanket was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 900 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Gym Chain launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
