Luxe Muslin Swaddle Blanket in Organic Denim with Feather Trim
Luxe Muslin Swaddle Blanket in Organic Denim with Feather Trim
A Kidswear Subscription Box approached us to develop a luxe muslin swaddle blanket around a single idea: feather trim, executed in organic denim. The capsule was destined for Kenya and needed luxe finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes

What we specified
| Product | Luxe Muslin Swaddle Blanket |
|---|---|
| Client type | A Kidswear Subscription Box |
| Market | Kenya |
| Order volume | 120 pieces across 2 colourways |
| Base material | Organic Denim |
| Signature detail | Feather Trim |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Organic Denim was confirmed with lab dips and a hand-feel approval before grading.
- The muslin swaddle blanket was prototyped on the fit model, then revised twice before pre-production.
- Feather Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 6-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Kidswear Subscription Box launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



