Chic Muslin Swaddle Blanket in Washed Linen with Mother-of-Pearl Buttons
Chic Muslin Swaddle Blanket in Washed Linen with Mother-of-Pearl Buttons
A Gym Chain approached us to develop a chic muslin swaddle blanket around a single idea: mother-of-pearl buttons, executed in washed linen. The capsule was destined for Canada and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- Delivery missed the collection launch window
- The previous factory could not hold consistency across sizes

What we specified
| Product | Chic Muslin Swaddle Blanket |
|---|---|
| Client type | A Gym Chain |
| Market | Canada |
| Order volume | 600 pieces across 4 colourways |
| Base material | Washed Linen |
| Signature detail | Mother-of-Pearl Buttons |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The muslin swaddle blanket was prototyped on the fit model, then revised twice before pre-production.
- Mother-of-Pearl Buttons was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Gym Chain launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



