Romantic Navy Blue Men'S Blazer in Washed Linen with Fringe Trim
Source:Navy Blue Men'S Blazer /
Time:2026-09-30
Romantic Navy Blue Men'S Blazer in Washed Linen with Fringe Trim
A Cruise Line approached us to develop a romantic navy blue men's blazer around a single idea: fringe trim, executed in washed linen. The capsule was destined for Japan and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes
What we specified
| Product | Romantic Navy Blue Men'S Blazer |
|---|---|
| Client type | A Cruise Line |
| Market | Japan |
| Order volume | 1,500 pieces across 3 colourways |
| Base material | Washed Linen |
| Signature detail | Fringe Trim |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The navy blue men's blazer was prototyped on the fit model, then revised twice before pre-production.
- Fringe Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 1,500 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Cruise Line launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
