Chic Off-The-Shoulder Dresses in Merino Wool with Feather Trim
Chic Off-The-Shoulder Dresses in Merino Wool with Feather Trim
An Influencer-Led Brand approached us to develop a chic off-the-shoulder dresses around a single idea: feather trim, executed in merino wool. The capsule was destined for France and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- The previous factory could not hold consistency across sizes

What we specified
| Product | Chic Off-The-Shoulder Dresses |
|---|---|
| Client type | An Influencer-Led Brand |
| Market | France |
| Order volume | 240 pieces across 3 colourways |
| Base material | Merino Wool |
| Signature detail | Feather Trim |
| Size range | XS-XL |
| Sampling rounds | 4 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The off-the-shoulder dresses was prototyped on the fit model, then revised twice before pre-production.
- Feather Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The an Influencer-Led Brand launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



