Editorial Pro Club Men Pullover Hoodie in Crochet with Raw-Edge Detailing
Editorial Pro Club Men Pullover Hoodie in Crochet with Raw-Edge Detailing
A Brewery and Taproom approached us to develop a editorial pro club men pullover hoodie around a single idea: raw-edge detailing, executed in crochet. The capsule was destined for Japan and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- Decoration durability failed after two washes
- Unit costs were too high for a boutique price point

What we specified
| Product | Editorial Pro Club Men Pullover Hoodie |
|---|---|
| Client type | A Brewery and Taproom |
| Market | Japan |
| Order volume | 120 pieces across 3 colourways |
| Base material | Crochet |
| Signature detail | Raw-Edge Detailing |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Crochet was confirmed with lab dips and a hand-feel approval before grading.
- The pro club men pullover hoodie was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 10-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Brewery and Taproom launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



