Romantic Rhinestone Underwear Set in Organic Denim with Covered Buttons

Romantic Rhinestone Underwear Set in Organic Denim with Covered Buttons

A Fast-Growing Startup Label approached us to develop a romantic rhinestone underwear set around a single idea: covered buttons, executed in organic denim. The capsule was destined for Malaysia and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Delivery missed the collection launch window
• Unit costs were too high for a boutique price point
• The previous factory could not hold consistency across sizes

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Organic Denim was confirmed with lab dips and a hand-feel approval before grading.
3. The rhinestone underwear set was prototyped on the fit model, then revised twice before pre-production.
4. Covered Buttons was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 2,400 pieces delivered inside the 12-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a Fast-Growing Startup Label launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.