Tailored Summer Maxi Dress in Merino Wool with Tonal Embroidery
Source:Summer Maxi Dress /
Time:2026-09-30
Tailored Summer Maxi Dress in Merino Wool with Tonal Embroidery
A Marketing Agency approached us to develop a tailored summer maxi dress around a single idea: tonal embroidery, executed in merino wool. The capsule was destined for Israel and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Delivery missed the collection launch window
- Decoration durability failed after two washes
What we specified
| Product | Tailored Summer Maxi Dress |
|---|---|
| Client type | A Marketing Agency |
| Market | Israel |
| Order volume | 240 pieces across 3 colourways |
| Base material | Merino Wool |
| Signature detail | Tonal Embroidery |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 240 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Marketing Agency launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
