Effortless Summer Maxi Dress in Merino Wool with Crystal Embellishment
Source:Summer Maxi Dress /
Time:2026-09-30
Effortless Summer Maxi Dress in Merino Wool with Crystal Embellishment
A Private Clinic approached us to develop a effortless summer maxi dress around a single idea: crystal embellishment, executed in merino wool. The capsule was destined for Peru and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes
- Delivery missed the collection launch window
What we specified
| Product | Effortless Summer Maxi Dress |
|---|---|
| Client type | A Private Clinic |
| Market | Peru |
| Order volume | 1,500 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Crystal Embellishment |
| Size range | XS-3XL |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Crystal Embellishment was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 1,500 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Private Clinic launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.
