Designer Summer Maxi Dress in Ribbed Jersey with Asymmetric Closure

Designer Summer Maxi Dress in Ribbed Jersey with Asymmetric Closure

A Film Production House approached us to develop a designer summer maxi dress around a single idea: asymmetric closure, executed in ribbed jersey. The capsule was destined for the United States and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• The previous factory could not hold consistency across sizes
• Decoration durability failed after two washes

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Ribbed Jersey was confirmed with lab dips and a hand-feel approval before grading.
3. The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
4. Asymmetric Closure was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 240 pieces delivered inside the 8-week window.
• Unit cost held within 3.0% of the approved quotation.
• The a Film Production House launched on schedule and reordered the same specification next season.

What we would repeat

Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.