Avant-Garde Summer Maxi Dress in Merino Wool with Feather Trim
Source:Summer Maxi Dress /
Time:2026-09-30
Avant-Garde Summer Maxi Dress in Merino Wool with Feather Trim
A Cruise Line approached us to develop a avant-garde summer maxi dress around a single idea: feather trim, executed in merino wool. The capsule was destined for Spain and needed avant-garde finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Delivery missed the collection launch window
- Decoration durability failed after two washes
What we specified
| Product | Avant-Garde Summer Maxi Dress |
|---|---|
| Client type | A Cruise Line |
| Market | Spain |
| Order volume | 240 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | Feather Trim |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Feather Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 240 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Cruise Line launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.
Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.
