Tailored Summer Maxi Dress in Velvet with Cut-Out Detail
Tailored Summer Maxi Dress in Velvet with Cut-Out Detail
A Yoga Retreat Brand approached us to develop a tailored summer maxi dress around a single idea: cut-out detail, executed in velvet. The capsule was destined for New Zealand and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes

What we specified
| Product | Tailored Summer Maxi Dress |
|---|---|
| Client type | A Yoga Retreat Brand |
| Market | New Zealand |
| Order volume | 900 pieces across 2 colourways |
| Base material | Velvet |
| Signature detail | Cut-Out Detail |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Cut-Out Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 6-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Yoga Retreat Brand launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



