Chic Summer Maxi Dress in Satin with Chunky Chain Strap
Chic Summer Maxi Dress in Satin with Chunky Chain Strap
A Mining Company approached us to develop a chic summer maxi dress around a single idea: chunky chain strap, executed in satin. The capsule was destined for Russia and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point

What we specified
| Product | Chic Summer Maxi Dress |
|---|---|
| Client type | A Mining Company |
| Market | Russia |
| Order volume | 120 pieces across 2 colourways |
| Base material | Satin |
| Signature detail | Chunky Chain Strap |
| Size range | XS-XL |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Satin was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Chunky Chain Strap was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 12-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Mining Company launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



