Tailored Summer Maxi Dress in Cupro with Feather Trim
Source:Summer Maxi Dress /
Time:2026-09-30
Tailored Summer Maxi Dress in Cupro with Feather Trim
A Cycling Team approached us to develop a tailored summer maxi dress around a single idea: feather trim, executed in cupro. The capsule was destined for Norway and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Unit costs were too high for a boutique price point
- The previous factory could not hold consistency across sizes
What we specified
| Product | Tailored Summer Maxi Dress |
|---|---|
| Client type | A Cycling Team |
| Market | Norway |
| Order volume | 900 pieces across 4 colourways |
| Base material | Cupro |
| Signature detail | Feather Trim |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Cupro was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Feather Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 900 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Cycling Team launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
