Statement Tea-Length Mother Of The Bride Dresses in Washed Linen with Open Back
Source:Tea-Length Mother Of The Bride Dresses /
Time:2026-09-30
Statement Tea-Length Mother Of The Bride Dresses in Washed Linen with Open Back
A Construction Firm approached us to develop a statement tea-length mother of the bride dresses around a single idea: open back, executed in washed linen. The capsule was destined for India and needed statement finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point
What we specified
| Product | Statement Tea-Length Mother Of The Bride Dresses |
|---|---|
| Client type | A Construction Firm |
| Market | India |
| Order volume | 1,500 pieces across 3 colourways |
| Base material | Washed Linen |
| Signature detail | Open Back |
| Size range | XS-3XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The tea-length mother of the bride dresses was prototyped on the fit model, then revised twice before pre-production.
- Open Back was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 1,500 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Construction Firm launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
