Chic Tea-Length Mother Of The Bride Dresses in Velvet with Padded Shoulder
Chic Tea-Length Mother Of The Bride Dresses in Velvet with Padded Shoulder
An Independent Fashion Designer approached us to develop a chic tea-length mother of the bride dresses around a single idea: padded shoulder, executed in velvet. The capsule was destined for Singapore and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes

What we specified
| Product | Chic Tea-Length Mother Of The Bride Dresses |
|---|---|
| Client type | An Independent Fashion Designer |
| Market | Singapore |
| Order volume | 240 pieces across 3 colourways |
| Base material | Velvet |
| Signature detail | Padded Shoulder |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The tea-length mother of the bride dresses was prototyped on the fit model, then revised twice before pre-production.
- Padded Shoulder was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The an Independent Fashion Designer launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



