Luxe Uv Protection Cycling Hat in Merino Wool with Feather Trim
Luxe Uv Protection Cycling Hat in Merino Wool with Feather Trim
A Marketing Agency approached us to develop a luxe uv protection cycling hat around a single idea: feather trim, executed in merino wool. The capsule was destined for India and needed luxe finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- Decoration durability failed after two washes

What we specified
| Product | Luxe Uv Protection Cycling Hat |
|---|---|
| Client type | A Marketing Agency |
| Market | India |
| Order volume | 120 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | Feather Trim |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The uv protection cycling hat was prototyped on the fit model, then revised twice before pre-production.
- Feather Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Marketing Agency launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



