Sculptural Wedding Shawl in Merino Wool with Raw-Edge Detailing
Sculptural Wedding Shawl in Merino Wool with Raw-Edge Detailing
An Independent Fashion Designer approached us to develop a sculptural wedding shawl around a single idea: raw-edge detailing, executed in merino wool. The capsule was destined for Finland and needed sculptural finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Delivery missed the collection launch window
- Unit costs were too high for a boutique price point

What we specified
| Product | Sculptural Wedding Shawl |
|---|---|
| Client type | An Independent Fashion Designer |
| Market | Finland |
| Order volume | 400 pieces across 3 colourways |
| Base material | Merino Wool |
| Signature detail | Raw-Edge Detailing |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The wedding shawl was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 10-week window.
- Unit cost held within 3.0% of the approved quotation.
- The an Independent Fashion Designer launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



