Vintage-Inspired Wedding Shawl in Velvet with Contrast Topstitching
Vintage-Inspired Wedding Shawl in Velvet with Contrast Topstitching
A Maternity Wear Brand approached us to develop a vintage-inspired wedding shawl around a single idea: contrast topstitching, executed in velvet. The capsule was destined for Russia and needed vintage-inspired finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes
- Unit costs were too high for a boutique price point

What we specified
| Product | Vintage-Inspired Wedding Shawl |
|---|---|
| Client type | A Maternity Wear Brand |
| Market | Russia |
| Order volume | 240 pieces across 2 colourways |
| Base material | Velvet |
| Signature detail | Contrast Topstitching |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The wedding shawl was prototyped on the fit model, then revised twice before pre-production.
- Contrast Topstitching was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Maternity Wear Brand launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



