Chic Wedding Shawl in Velvet with Chunky Chain Strap
Source:Wedding Shawl /
Time:2026-09-30
Chic Wedding Shawl in Velvet with Chunky Chain Strap
A Restaurant Chain approached us to develop a chic wedding shawl around a single idea: chunky chain strap, executed in velvet. The capsule was destined for Thailand and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point
- Delivery missed the collection launch window
What we specified
| Product | Chic Wedding Shawl |
|---|---|
| Client type | A Restaurant Chain |
| Market | Thailand |
| Order volume | 240 pieces across 5 colourways |
| Base material | Velvet |
| Signature detail | Chunky Chain Strap |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The wedding shawl was prototyped on the fit model, then revised twice before pre-production.
- Chunky Chain Strap was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 240 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Restaurant Chain launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
