Sculptural Wireless Bra in Tencel with Chunky Chain Strap
Sculptural Wireless Bra in Tencel with Chunky Chain Strap
A Cruise Line approached us to develop a sculptural wireless bra around a single idea: chunky chain strap, executed in tencel. The capsule was destined for Ireland and needed sculptural finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- The previous factory could not hold consistency across sizes
- Decoration durability failed after two washes

What we specified
| Product | Sculptural Wireless Bra |
|---|---|
| Client type | A Cruise Line |
| Market | Ireland |
| Order volume | 600 pieces across 3 colourways |
| Base material | Tencel |
| Signature detail | Chunky Chain Strap |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The wireless bra was prototyped on the fit model, then revised twice before pre-production.
- Chunky Chain Strap was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Cruise Line launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



