Tailored Wireless Bra in Merino Wool with Feather Trim
Tailored Wireless Bra in Merino Wool with Feather Trim
A Corporate Procurement Team approached us to develop a tailored wireless bra around a single idea: feather trim, executed in merino wool. The capsule was destined for the Philippines and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes

What we specified
| Product | Tailored Wireless Bra |
|---|---|
| Client type | A Corporate Procurement Team |
| Market | the Philippines |
| Order volume | 2,400 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Feather Trim |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The wireless bra was prototyped on the fit model, then revised twice before pre-production.
- Feather Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 2,400 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Corporate Procurement Team launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



