Parisian Wireless Bra in Washed Linen with Lace Inset
Parisian Wireless Bra in Washed Linen with Lace Inset
An Influencer-Led Brand approached us to develop a parisian wireless bra around a single idea: lace inset, executed in washed linen. The capsule was destined for Austria and needed parisian finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Fabric hand feel changed between production runs
- Unit costs were too high for a boutique price point

What we specified
| Product | Parisian Wireless Bra |
|---|---|
| Client type | An Influencer-Led Brand |
| Market | Austria |
| Order volume | 2,400 pieces across 4 colourways |
| Base material | Washed Linen |
| Signature detail | Lace Inset |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The wireless bra was prototyped on the fit model, then revised twice before pre-production.
- Lace Inset was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 2,400 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The an Influencer-Led Brand launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.



