Runway-Inspired Wool Coats in Merino Wool with Asymmetric Closure
Source:Wool Coats /
Time:2026-09-30
Runway-Inspired Wool Coats in Merino Wool with Asymmetric Closure
A Logistics Provider approached us to develop a runway-inspired wool coats around a single idea: asymmetric closure, executed in merino wool. The capsule was destined for Japan and needed runway-inspired finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Fabric hand feel changed between production runs
- The previous factory could not hold consistency across sizes
What we specified
| Product | Runway-Inspired Wool Coats |
|---|---|
| Client type | A Logistics Provider |
| Market | Japan |
| Order volume | 2,400 pieces across 4 colourways |
| Base material | Merino Wool |
| Signature detail | Asymmetric Closure |
| Size range | 0-14 |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The wool coats was prototyped on the fit model, then revised twice before pre-production.
- Asymmetric Closure was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 2,400 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Logistics Provider launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
