Custom Ethnic & Folk Apparel for the India and Pakistan Market — Rayon with Placement Printing
We supply ethnic & folk apparel to South Asian buyers built for monsoon humidity with heavy rain. Cloth weight, weave openness and colour fastness are specified for heat, humidity and repeated hand washing first: Rayon at 90-120 gsm, shade-matched to hold under strong sun and monsoon humidity. Programmes start at 200 pieces per style per colour and ship to Delhi ICD or Lahore dry port.
The failures here are predictable: packaging that arrives crushed and unsellable, and color drift between lab dips and bulk fabric. We lock the specification before bulk — weight, shrinkage, stitch density and tolerance — and prepare BIS so containers clear instead of accruing demurrage during the wedding and Navratri gifting window.

Specification
| Product | Ethnic & Folk Apparel |
|---|---|
| Market | North India and Pakistan |
| Base fabric | Rayon (90-120 gsm) |
| Decoration / finish | Placement Printing |
| Climate notes | Built for monsoon humidity with heavy rain |
| Size range | Custom grading for South Asian fit blocks |
| Colour options | 8 Pantone-matched shades |
| MOQ | 200 pieces per style per colour |
| Sampling | 14 working days, 5 days per revision |
| Bulk lead time | 20-40 days after approval |
| Compliance | BIS or PSQCA documentation and GST-compliant invoicing; PSQCA Pakistani standard specifications |
| Ship to | Delhi ICD or Lahore dry port |
What South Asian buyers can customise
- Tonal Embroidery — available on Rayon, quoted per position and per colour.
- Contrast Stitching — available on Rayon, quoted per position and per colour.
- Applique Embroidery — available on Rayon, quoted per position and per colour.
- Sequin Work — available on Rayon, quoted per position and per colour.
- Rhinestone Application — available on Rayon, quoted per position and per colour.
- Smocking — available on Rayon, quoted per position and per colour.
- Custom Button — available on Rayon, quoted per position and per colour.

How we produce it
- Tech pack review and fabric confirmation for monsoon humidity with heavy rain
- Lab dips or print strike-off, including festive and wedding colourways
- Rayon-spec prototype graded to Custom grading for South Asian fit blocks
- Fit sample and wearer test, then a pre-production sample
- Bulk cutting with placement printing applied under controlled settings
- In-line inspection, final AQL 2.5 inspection and packing for monsoon shipment
Where it sells
- Wedding and festive dressing — coordinated colourways for family orders
- Retail and wholesale markets — packed to size ratio for distribution
- Corporate and hospitality uniforms — repeatable spec for seasonal reorders
- School and institutional programmes — durable cloth at a fixed landed cost
- Eid, Diwali and Navratri collections — timed to the selling window

Import, duty and delivery
BIS or PSQCA documentation and GST-compliant invoicing is arranged before the goods leave the factory. We ship to Delhi ICD or Lahore dry port with the commercial invoice, packing list and certificate of origin, and quote landed cost so duty and GST or sales tax are visible before you commit. Reorders draw on the approved specification held on file — which matters when you are buying against the wedding and Navratri gifting window.
FAQ
What file formats do you need for artwork?
Vector files (AI, EPS, PDF) give the best print and embroidery results. For raster artwork please supply at least 300 dpi at the final print size. We digitise embroidery files in-house and return a sew-out photo for approval.
How is shipping handled?
We quote EXW, FOB, CIF and DDP. Consolidated sea freight is the default for bulk programmes, with air or express options when a launch date is at risk.
What is the minimum order quantity?
Standard programmes start at 200 pieces per style and colour. We can split sizes across a size set, and for first orders we often accept a mixed-colour run to help you test the market.
Can you match a specific colour?
Yes. Send us a Pantone TCX reference or a physical swatch. We return lab dips for approval and hold bulk shade within the agreed tolerance band before cutting.
Start your South Asian programme
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.







