Case Study: Custom Embroidered Girls Denim for a Coffee Roaster Chain in India
Embroidered Girls Denim for a Coffee Roaster Chain in India
A Coffee Roaster Chain approached us with a embroidered girls denim requirement for India. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Suppliers who disappear once the deposit is paid
- Inconsistent sizing between production runs
- Long lead times that miss the selling season

What we specified
| Product | Embroidered Girls Denim |
|---|---|
| Client type | A Coffee Roaster Chain |
| Market | India |
| Order volume | 5,000 pieces across 3 colourways |
| Base fabric | Slub Cotton |
| Decoration | Laser Engraving |
| Size range | 2-12Y |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Slub Cotton and locked shrinkage allowance before grading.
- Decoration was moved to Laser Engraving after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 5,000 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample from the actual bulk fabric. Proto cloth behaves differently in cutting and washing.

Planning something similar?
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