Case Study: Custom Muslin Swaddle Blanket for a Department Store Buyer in Germany
Muslin Swaddle Blanket for a Department Store Buyer in Germany
A Department Store Buyer approached us with a muslin swaddle blanket requirement for Germany. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Inconsistent sizing between production runs
- Suppliers who disappear once the deposit is paid
- Unclear responsibility when a defect shows up after washing

What we specified
| Product | Muslin Swaddle Blanket |
|---|---|
| Client type | A Department Store Buyer |
| Market | Germany |
| Order volume | 3,000 pieces across 4 colourways |
| Base fabric | Taffeta |
| Decoration | Flocking |
| Size range | 2-12Y |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Taffeta and locked shrinkage allowance before grading.
- Decoration was moved to Flocking after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 3,000 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the colour standard before grading. Once a shade moves, every downstream approval has to be redone and the calendar slips.

Planning something similar?
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