Parisian Summer Maxi Dress in Tencel with Bow Detail
Parisian Summer Maxi Dress in Tencel with Bow Detail
A Boutique Fitness Studio approached us to develop a parisian summer maxi dress around a single idea: bow detail, executed in tencel. The capsule was destined for Belgium and needed parisian finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Delivery missed the collection launch window
- The previous factory could not hold consistency across sizes

What we specified
| Product | Parisian Summer Maxi Dress |
|---|---|
| Client type | A Boutique Fitness Studio |
| Market | Belgium |
| Order volume | 600 pieces across 2 colourways |
| Base material | Tencel |
| Signature detail | Bow Detail |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Bow Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Boutique Fitness Studio launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.



