Custom Ethnic & Folk Apparel for the India and Pakistan Market — Mulberry Silk with Chenille Embroidery
We supply ethnic & folk apparel to South Asian buyers built for hot pre-monsoon summers well above 40 °C. Cloth weight, weave openness and colour fastness are specified for heat, humidity and repeated hand washing first: Mulberry Silk at 90-120 gsm, shade-matched to hold under strong sun and monsoon humidity. Programmes start at 200 pieces per style per colour and ship to Nhava Sheva or Chennai.
The failures here are predictable: unclear responsibility when a defect shows up after washing, and minimum order quantities far above what a growing brand can absorb. We lock the specification before bulk — weight, shrinkage, stitch density and tolerance — and prepare BIS so containers clear instead of accruing demurrage during school session uniform replenishment.

Specification
| Product | Ethnic & Folk Apparel |
|---|---|
| Market | India |
| Base fabric | Mulberry Silk (90-120 gsm) |
| Decoration / finish | Chenille Embroidery |
| Climate notes | Built for hot pre-monsoon summers well above 40 °C |
| Size range | Pakistani fit S-3XL |
| Colour options | 16 Pantone-matched shades |
| MOQ | 200 pieces per style per colour |
| Sampling | 12 working days, 3 days per revision |
| Bulk lead time | 30-60 days after approval |
| Compliance | BIS compliance with IEC-registered import documentation; OEKO-TEX Standard 100 |
| Ship to | Nhava Sheva or Chennai |
What South Asian buyers can customise
- Hangtag and Packaging — available on Mulberry Silk, quoted per position and per colour.
- Chenille Embroidery — available on Mulberry Silk, quoted per position and per colour.
- DTF Film Printing — available on Mulberry Silk, quoted per position and per colour.
- Pantone Color Matching — available on Mulberry Silk, quoted per position and per colour.
- All-Over Sublimation — available on Mulberry Silk, quoted per position and per colour.
- Placement Printing — available on Mulberry Silk, quoted per position and per colour.
- DTG Digital Printing — available on Mulberry Silk, quoted per position and per colour.

How we produce it
- Tech pack review and fabric confirmation for hot pre-monsoon summers well above 40 °C
- Lab dips or print strike-off, including festive and wedding colourways
- Mulberry Silk-spec prototype graded to Pakistani fit S-3XL
- Fit sample and wearer test, then a pre-production sample
- Bulk cutting with chenille embroidery applied under controlled settings
- In-line inspection, final AQL 2.5 inspection and packing for monsoon shipment
Where it sells
- Wedding and festive dressing — coordinated colourways for family orders
- Retail and wholesale markets — packed to size ratio for distribution
- Corporate and hospitality uniforms — repeatable spec for seasonal reorders
- School and institutional programmes — durable cloth at a fixed landed cost
- Eid, Diwali and Navratri collections — timed to the selling window

Import, duty and delivery
BIS compliance with IEC-registered import documentation is arranged before the goods leave the factory. We ship to Nhava Sheva or Chennai with the commercial invoice, packing list and certificate of origin, and quote landed cost so duty and GST or sales tax are visible before you commit. Reorders draw on the approved specification held on file — which matters when you are buying against school session uniform replenishment.
FAQ
How is shipping handled?
We quote EXW, FOB, CIF and DDP. Consolidated sea freight is the default for bulk programmes, with air or express options when a launch date is at risk.
How long does sampling take?
A first prototype is typically ready in 12 working days after the tech pack is confirmed, including fabric sourcing if the base cloth is not in our stock library. Revisions add about 3 days each.
What is the minimum order quantity?
Standard programmes start at 200 pieces per style and colour. We can split sizes across a size set, and for first orders we often accept a mixed-colour run to help you test the market.
Can you match a specific colour?
Yes. Send us a Pantone TCX reference or a physical swatch. We return lab dips for approval and hold bulk shade within the agreed tolerance band before cutting.
Start your South Asian programme
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.







