Boutique Plus Size Beach Dresses in Ribbed Jersey with Raw-Edge Detailing
Boutique Plus Size Beach Dresses in Ribbed Jersey with Raw-Edge Detailing
A Maternity Wear Brand approached us to develop a boutique plus size beach dresses around a single idea: raw-edge detailing, executed in ribbed jersey. The capsule was destined for Vietnam and needed boutique finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- Decoration durability failed after two washes
- Unit costs were too high for a boutique price point

What we specified
| Product | Boutique Plus Size Beach Dresses |
|---|---|
| Client type | A Maternity Wear Brand |
| Market | Vietnam |
| Order volume | 400 pieces across 3 colourways |
| Base material | Ribbed Jersey |
| Signature detail | Raw-Edge Detailing |
| Size range | XS-3XL |
| Sampling rounds | 3 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Ribbed Jersey was confirmed with lab dips and a hand-feel approval before grading.
- The plus size beach dresses was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Maternity Wear Brand launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



